INSTACART

 
 
 

THE CLIENT

For everyone who’d rather not waste their precious time grocery shopping, there’s Instacart:   the market leader in grocery delivery.

Just order your groceries on your app and get them delivered to your door in as little as one hour.

THE ASK

Instacart had been relying on DR-focused ads and came to Mustache looking for performance branding with a marketing campaign that would drive both brand awareness and business results.

THE CAMPAIGN

YOU’VE GOT BETTER THINGS TO DO

THE SPOTS

Mustache created two story-driver spots that showed the “better things” our characters get to do when they let Instacart take care of their groceries:

  • INTERGALACTIC TRAVEL: a busy mom finds a way to connect with her imaginative kid by helping him build a “spaceship” in their front yard… all because she used Instacart.

  • MEET CUTE: a young professional gets the chance to get to know the guy in her rideshare when she uses Instacart instead of stopping at the grocery store.

THE RESULTS

Launching in the last few months, Instacart’s “Intergalactic Travel” video received over 3 million Youtube views and is continuing to grow.