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THE GOAL

1 Establish Under Armour’s position as the premiere brand for training.

2 Build meaningful, long-term relationships with a broad demographic.

3 Create an organic platform to build awareness and promote training gear.

THE PROGRAM: UA360

A daily, social-first workout series where fitness influencers help turn
your new year’s resolutions into long-term goals.

 

THE PLAY BY PLAY

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  • Series kicked off on January 1st, helping people meet their New Year’s resolutions with a comprehensive fitness program.

  • New episodes launched every day for four and a half weeks on IGTV and YouTube.

  • Covered a wide-ranging fitness, health and wellness methodology, including: strength, cardio and nutrition.

  • Leveraged influencers’ social media channels to boost visibility across a wide audience.

 
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THE CLIENT RESPONSE

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