1 Establish Under Armour’s position as the premiere brand for training.
2 Build meaningful, long-term relationships with a broad demographic.
3 Create an organic platform to build awareness and promote training gear.
THE PROGRAM: UA360
A daily, social-first workout series where fitness influencers help turn
your new year’s resolutions into long-term goals.
THE PLAY BY PLAY
Series kicked off on January 1st, helping people meet their New Year’s resolutions with a comprehensive fitness program.
New episodes launched every day for four and a half weeks on IGTV and YouTube.
Covered a wide-ranging fitness, health and wellness methodology, including: strength, cardio and nutrition.
Leveraged influencers’ social media channels to boost visibility across a wide audience.